The title is the attitude that many who wade into the gun control argument have when discussing guns in their neighborhoods. Its the attitude and pervasive nature amongst primarily non urban middle class families. They know guns exist, and they might even own one themselves, but its protected, locked up, or generally taken care of with regards to safety.
Sure, they see crimes committed with guns, even read about gun violence in places like my home town of Chicago, which has been wrought with a massive up surge in violence this past year. But they do not equate guns with the violence, they equate location or class. It is the mantra shouted by the wholly now useless and equally damaging groups like the NRA
Guns don't kill people, people kill people
More below the orange target range